Unfortunately, sometimes, great ideas don’t always work out. After an amazing “Pay Your Age” deal at Build-a-Bear didn’t exactly go as planned, the company is apologizing to disappointed kids and parents by offering a coupon that can be used at a later date.
The concept was simple enough — head to Build-A-Bear, have your kid make a stuffed animal of their choice and you pay whatever age your kid is. Have a four-year-old? Just $4 for a new friend!
As you may have expected with such a great deal, however, things got a little out of hand. Lines ended up being so long that they had to be closed due to crowd safety concerns. It was pure chaos at some stores!
Per local authorities, we cannot accept additional Guests at our locations due to crowd safety concerns. We have closed lines in our stores. We understand some Guests are disappointed and we will reach out directly as soon as possible. https://t.co/aSFfPCcfsG pic.twitter.com/WZJ53tOAEH
— Build-A-Bear Workshop (@buildabear) July 12, 2018
For those that had already been waiting in line for hours, obviously, news they would not be building a bear was pretty disappointing. Build-a-Bear CEO Sharon Price John took to the Today Show to apologize, saying it was “heartbreaking” to see excited children be tuned away from the event.
To make it up to those that didn’t get a new furry friend, Build-A-Bear is offering a $15 coupon to all their rewards members. It appears that includes everyone, even if you haven’t signed up yet. All you have to do is sign up for a Build-A-Bear Rewards account, which is free. You’ll get some other perks for signing up, too, like points for every dollar you spend and early access and special offers.
The coupon is valid in-store only through Aug. 31, so you’ll have plenty of time to get the discount. The deal is limited to one per account, however, so if you have more than one child, you will need someone else to also sign up for a membership.
You must log into your account by midnight on July 15 and either screenshot or print the coupon.
Some stuffed animals are around $15 or less, so there is a chance you can get one for free with the coupon if it is in stock at your location. Accessories are not included in the discount, and some stuffed animals are more than $15, so be sure to keep that in mind.
Will you be taking advantage of this deal and help your child build a new furry friend?
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